Six reasons why your business needs a blog

To blog, or not to blog, that is the question. If you're not completely convinced that your business needs a blog, I have three words for you: Content is king.

Plus, with the abundance of cheap and easy blogging platforms floating around the web, there's no reason why you can't set up a company blog in a matter of minutes.

From boosting your SEO, to creating a community of potential customers, read on to discover all the reasons why your business needs a blog.

1. It boosts your SEO

Google loves fresh, original content because it makes the web a more interesting place, so a regularly updated blog is an easy way to get on the search engine's good side.

2. It gives you a voice

Blogs have the power to humanise your company. Write in a way that is approachable and customers will be more likely to contact you.

3. It improves your social media

Having a blog gives you a regular source of new and interesting content to share on your social media channels.

4. It demonstrates your experience

Blogs back up your business and show that you understand what you're selling, making existing and potential customers alike see you as trustworthy, reliable and authentic.

5. It creates a community

Having a blog can help you attract like-minded individuals from across the globe. With enough TLC, your blog can become a valuable place for industry information.

6. It teaches you a thing or two

To maintain a blog, you always need to be on the lookout for interesting news and trends, and face industry issues head on. Showing you're ahead of the curve will not only strengthen your business, but also prove to people that you're invested in their future.

Need a little bit of extra help setting up and/or running your blog? Get in touch to learn about how I can help you level up your blogging game and elevate your business. Haven't a scooby what to write about? Here are eight ways to generate new content.