How to create an inviting Twitter profile

Let's face it, compared to bigger, more visual social media platforms like Facebook and Instagram, Twitter seems, well, a little bit boring. But that doesn't mean that you should dismiss it from your overall marketing strategy.

Used effectively, Twitter can be a valuable tool for your business. In particular, when it comes to reaching your target audience. An estimated 134 million people use Twitter each day. That's a whole lot of potential customers waiting to hear from you.

If you haven't yet ventured into the big, bad Twittersphere, dipping your toe into the proverbial pool for the first time can feel like a daunting process. However, with the right strategy, and enough time and resource to deliver it, you'll soon be reaping the rewards.

First things first though. You need to set up a b-e-a-utiful looking profile. One that helps you stand out from the crowd, engage existing customers and attract new ones. How? Read on to discover my step-by-step guide to creating a tip-top Twitter page.

1. Complete your biography

Who are you? What are you offering? How will this help your audience? Your biography is your chance to make a great first impression. Be clear and concise and don't forget to toot your horn, tactfully.

2. Use emojis and hashtags

Use emojis and hashtags in your biography as well as your tweets to inject some personality into your profile and help you stand out.

3. Pick the right image

When it comes to picking your profile picture, choose a photograph or logo that represents who you are.

4. Location, location, location

If it's important for you to connect with other people, businesses and organisations in your area, include your location in your profile. This will help you connect with local users.

5. Link to your website

Use Twitter to encourage more people to visit your official home on the web. Include a link to your website from your profile, where they can find out more information about your business, browse your products or request your services.

6. Be authentic

Be authentic and showcase the human side of your brand. For example, maybe you have a great company culture. In the immortal words of Take That, let it shine.

7. Upload a unique header

Your Twitter header image is a valuable piece of advertising real estate. Use an eye-catching image that reflects your brand, or promotes your current offers, campaigns or products.

8. Promote your page

Get a headstart on your follower count and ask people to follow you from other channels you may already be using.

Need a little bit of extra help setting yourself up for success? Get in touch.