MAKING FOOD SAFER FOR EVERYONE
We were asked by food safety and allergen specialist Libereat to manage the earned media sell-in and spread the word about its latest client win: international pizza chain Papa Johns. By targeting key business, technology, and food and drink journalists with personalised pitches tailored to each contact's vertical, we generated 25 pieces of coverage across regional, national and trade media, and a whopping eight million impressions.
ORIGINAL SOURCE'S NEXT TOP BOTTLE
Asked to help amplify the launch of Original Source's refillable bottle and shower gel refills, we pitched a launch press release, interview opportunities and samples to key national, consumer and trade media. Our efforts created a buzz around the new products hitting the supermarket shelves, and generated more than 15 pieces of coverage - including a print exclusive with The Grocer - and over 50 million impressions.
SMOKIN' HOT SOCIAL
In summer 2023, we were tasked with managing the social media channels for National BBQ Week, to drive awareness and encourage people across the UK to get grilling. We developed and shared a diverse mix of content - including grilling tips and advice, barbeque trivia and recipe inspiration - across Instagram, Facebook and Twitter before, during and immediately after National BBQ Week, reaching more than 12,000 people in just a few weeks and generating an average engagement rate of 6%.
A DINO-MITE LAUNCH
Book publisher DK wanted to launch its first-ever annual Dinosaur Day, and raise its profile as the world’s largest publisher of dinosaur books by encouraging a nation of kids and big kids alike to reignite their imaginations. Together with Wonderland Communications, we conducted new research to find out exactly how many parents know their Brontosaurus from their Brachiosaurus and called on naturalist Chris Packham as Dinosaur Day’s inaugural ambassador. The result? Almost 200 pieces of coverage and a whopping 96 million impressions!
When speciality roaster Pact Coffee secured its first ever retail listing, we knew we had to create a buzz within media and, subsequently, help drive footfall and sales among customers. Our earned media sell-in generated 23 pieces of coverage across national, consumer and trade media - including an exclusive with The Grocer and syndicated coverage with regional Reach Plc newspapers - and more than two million media impressions.